How to Improve Your Twitter Marketing

Twitter is a great marketing tool when used with the right techniques. Some struggle to understand the benefits of Twitter, saying 140 character isn’t enough to get your message across. But the truth is there are 304 million monthly active Twitter users and you can directly interact with your marketing audience on this platform. For those of you who aren’t so keen on the Twitter lingo, use this for reference:

@handle – the @ symbol followed by a Twitter handle is used when mentioning or “Tweeting at” somebody.

DM – short for direct message. This allows you to send a private message to a person you’re following.

Following/Follower – someone who subscribes to receive your updates.

Hashtags – the # symbol followed by a word or phrase which organizes your updates for Twitter search engines.

Retweet – abbreviated RT, is the equivalent of sharing. You’re tweeting a Tweet already posted by another user.

Tweet – the updates you post to Twitter in 140 characters or less.

Now with these terms in mind, here are some tips to help up your Tweeting game:

  1. Follow and regularly interact with your industry experts and influencers. Just as you do in face-to-face networking, you want to build relationships with those important names in your industry. When you follow these people and businesses on Twitter, you are establishing your brand. Interacting with them on Twitter by Retweeting, mentioning, “favoriting” Tweets, or sending them a direct message builds important relationships. Better yet, you’re helping them and they’re more inclined to help you.
  2. Tweet regularly. Staying relevant and at the top of mind as a business on Twitter means maintaining an active and breathing profile. Tweeting just once a week or once a month isn’t going to cut it. This platform moves so quickly that what is trending changes from day to day. So in order for you to not only be remembered but grow your following, make it a habit to Tweet daily. Not only do you want to Tweet daily, but you also want to Retweet and Favorite tweets so that you’re getting noticed and being a part of the relevant activity.
  3. Use images and videos. Visuals increase clicks on Twitter. Including images and videos also makes your Twitter more interesting and people will more likely keep you in mind, and get you more Retweets and favorites.
  4. Offer special deals and discounts to your Twitter followers. Promoting offers such as “the next 25 followers to retweet this will receive a 25% off coupon” will get your Twitter abuzz. This sort of strategy can be used in tandem with other social media sites, having those sites direct more traffic to your Twitter page.
  5. Track your mentions and respond when appropriate. Twitter is a great way to bring customer service to the forefront of marketing. When people mention your business on Twitter, be sure that you’re keeping tabs on what’s being said about you. If someone mentions you with a compliment, you can thank them and engage with them further. If someone mentions with a complaint, you can address their complaint and see if you can resolve their issue. If people see that you handle customers on Twitter well, they’re more likely to keep up with you.

These are just a few suggestions to improve your marketing on Twitter. As your following grows, these tactics will continue to facilitate good marketing techniques. Remember that while a good Twitter presence is important, you ultimately want your Twitter to direct people to original content on your website. Posting teasers and links to entice people to read your content is the means to the ends of increasing your SEO (Search Engine Optimization) ratings.

Why Follow the Mobile Trend? Top 5 Tips on Mobile Marketing

There is no doubt about it: We are a high tech society. With the avalanche of technological innovations in the past 20 years, we now prioritize connectivity through instant access and mobility. We have gone from simply marveling at dial up internet on our desktop computers to grumbling and groaning with impatience when the 4G on our smart phone is taking too long to load a web page.

With 60 percent of online browsing now done on mobile devices, to remain relevant, businesses must adapt with this mobile marketing trend. This means not only having an interactive website, but a mobile-friendly website. As of April 2015, Google has changed its algorithm to prioritize websites that are better to view on mobile devices– with larger text, links that are easy to click, and “responsive design” that changes their look depending on the size of the screen.

Websites that aren’t so mobile-friendly are penalized in the rankings, and are therefore pushed down in the list of Google searches. This means businesses both large and small must become more mobile friendly to be successful!

Here are the top five tips for marketing to the mobile audience…

  1. Get Mobile-Friendly
    As mentioned above, unless you want to be deemed less relevant by Google, it’s time to make your web content more mobile friendly. You need to create ads that are compatible with all screen sizes and screen resolutions.
  1. Create Quality Content
    Similar to creating content that uniquely positions yourself online, you want to create content that immediately attracts users. With a smaller screen, you need precise, on target material that is compelling enough for the reader to remain interested in what you’re offering. Keep in mind that mobile users have a shorter attention span and will move very quickly on to another page unless what they’re reading is actually interesting.

    Use a headliner that’s inviting to the reader and gives them an immediate idea of your business and products or services. Mobile users are wary of ads and therefore will lose interest unless you are both to-the-point and compelling.

  2. Get Personal
    Because it is so easy to interact with more users using mobile social media, it’s not a bad idea to let down some of your rigid professional vibe and get personal with your audience. Creating a Facebook page for your business, showcasing your products and/or services, inviting users to review, and asking for feedback will build trust between you and your users.

    As any good businessperson would do, you will want to answer customer enquiries in a timely manner and treat them with respect. This will build good relationships between you and your audience and will reflect well very quickly on your business.

  3. Stay in Touch
    Maintaining the good relationship between you and your market means staying in touch with your mobile customers. Otherwise, your customers may forget about you and move on to something else.

    A powerful tool for mobile marketing is SMS (Short Message Service Marketing) – you can send your users interesting offers preceded by a personal greeting. With the opportunity for these users to opt in to these offers, you can be sure that they are actually interested in what your business has to offer. Additionally, creating a community forum where these users can interact with you and each other builds even more opportunity for you to do business.

  4. Reward Your Regulars!
    When you’ve established an interactive community of customers, you can reward their engagement by providing special offers from time to time. Examples of this include offers to customers who “like,” share, or tweet information about you on your various social media platforms. Not only does it make users feel special, but it keeps their eyes peeled for more offers in the future.

 

Get engaged with your mobile market today! For assistance in getting started or continuing mobile marketing efforts,
you can contact Laura today!