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Don’t Give Up: Keep Marketing in a Down Economy

by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales

Are you like many Americans pondering the question, “Are we going into a recession?”  The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...

Is It Worth It to Start a Podcast for Your Business?

by Laura DeVries | May 9, 2022 | Podcasts

You can find one or two news articles every day talking about the latest podcasts making their debut. There seems to be no shortage of podcasts these days but with good reason. Within the next two years, the podcast listening audience is expected to reach...

Marketing Mission: How to Grow Your Focus on Meaning and Purpose

by Laura DeVries | Apr 14, 2022 | Communications, Marketing

Finding meaning and purpose in life is something that most Americans think about on a regular basis.  Imagine if we all had time to use the power of focus to find meaning and purpose in our personal and professional lives.  When working in the...

Small Business Lead Generation: How to Ask for Referrals Without Making it Weird

by Laura DeVries | Feb 16, 2022 | Communications, Networking, Sales

What is lead generation?  Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline. Your goal...

The Biggest Marketing Trends in 2022 to Implement (And What To Stay Away From)

by Laura DeVries | Dec 17, 2021 | Marketing

Marketing tactics have had to chase whatever new medium attracts an audience. When one day magazines were the way to advertise, blogs are now 63% more likely to influence buyers.  As the business trends of 2022 change, so will marketing strategies. We...
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