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How to Plan the Perfect Elevator Pitch Well in Advance

by Laura DeVries | Sep 15, 2021 | Communications, Networking, Sales

One of the most common interview questions is “Tell me about yourself.” As a professional, are you always on your toes with the best elevator pitch to answer this? If not and you don’t want to be caught off guard, you might be interested in...

How Do Cookies Benefit Your Business? 5 Key Facts

by Laura DeVries | Jul 13, 2021 | Communications, Content Management, Cookies, Marketing

Just like fortune cookies, internet cookies carry a message inside a small data file. If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what...

Which Is More Effective For Marketing, Email or Direct Mail?

by Laura DeVries | Jun 14, 2021 | Marketing

Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business? Marketing is a science and involves scientific studies to determine the best...

What Does the Future Look Like for Event Marketing?

by Laura DeVries | May 19, 2021 | Event Marketing

We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the...

ABC Sales 101: The Fine Line Between Marketing and Sales

by Laura DeVries | Apr 14, 2021 | Marketing, Sales

In the business industry, many disciplines overlap, including sales and marketing. But what are the differences, and who decides those differences? Each branch of business has specific purposes and the standards by which we define them. For example, sales have...
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