Need A Little Help? Hire A Freelancer!

There’s no doubt the work landscape has changed with the rise of the internet. Unprecedented connectivity has allowed us to break free of the 9 to 5 work schedule and commuting to an office space. It has also yielded a growing workforce of “alternative workers.”

Alternative work is characterized as unsteady or temporary— such as work as an independent contractor or through a temporary help agency (Quartz, 2016). Businesses everywhere are hiring more freelancers as opposed to full-time workers. Why?

 

Saves You Money

 When you’re only in need of help for specific projects, why hire somebody to work 8 hours a day, 5 days a week? A full-time employee with salary and benefits can be expensive. Whether a freelancer charges you by the hour or a flat monthly retainer fee, a freelancer is far less of a cost than a full-timer.

You can actually save 20-30% a year by hiring freelancers. Yes, even with the higher hourly and flat rates of freelancers they are less expensive to hire!

 

More Flexibility

 Freelancers don’t need to adhere to a 9 to 5 work schedule, so they have more flexible work hours. That means you have someone to take care of work beyond your business hours such as engaging on social media, responding to emails and messages, and making website changes and tweaks.

 

Expertise

When you hire a freelancer, you’re hiring someone who specializes in a field or fields and has spent time honing their craft. You don’t need to invest your time and resources into training this worker like you would with a new full-time employee— or teaching yourself the skills you need to do it yourself.

Here are some great jobs to outsource to freelancers:

  • Writing, blogging, website content creation, marketing content creation, or editorial management
  • Web design
  • Graphic design
  • Social media management
  • Marketing strategy
  • Virtual assistance
  • Coding/web development
  • PR/influencer outreach
  • Photography
  • Video production

 

Fresh Ideas & Quality Work

Sometimes it’s helpful to just get a pair of third-party expert eyes on your projects who are willing to bring their fresh perspective to the table. Freelancers who have been working independently for awhile tend to have a variety of experience and can therefore offer something unique to your business.

Plus, because freelancers make a living off of repeat work, you can be assured that a good freelancer will communicate well, have good customer service, and strive to give you their best work. Freelancers have to continuously prove their worth in order to maintain their job because they’re not permanently on your payroll. Don’t you want an employee that’s held more accountable to the quality of the work they promise to deliver?

 

Less Risk

Because freelancers are not technically employees, they don’t have the same rights and legal obligations that salaried employees do. If you find that a particular freelancer just isn’t a good fit, they are easy to replace. There are no shortage of freelancers out there and you can shop around to find one that you can form a strong working relationship with.

 

Conclusion

 If you need some extra help with some projects in your business, you should strongly consider hiring a freelancer. It’s a low-risk, low-commitment option to get a job done by a specialist with experience.

If you’re in need of a freelancer referral, get in contact with Laura for a solid recommendation.

Hiring Out: When and Why to Delegate Your Marketing to an Independent Contractor

In this time of technology and online social chatter, it’s important to get your name out there. But more often than not we find ourselves so busy and wrapped up in our work for clients that we forget about our own marketing efforts. So what do you do if you don’t want your business lost in the endless sea of media clutter but don’t have the time or resources to do it in-house? In many cases, it’s better to hire a freelancer to assist you with your marketing needs…

No full time marketing staff person?

If you don’t have staff dedicated specifically to marketing, this is an instance to consider an independent contractor. Depending on the size of your business and your budget, an independent contractor can accomplish the work you need done without having a set number of hours that you’re obligated to pay them for. This can be easier on your budget when you’re not sure exactly what you want or need in terms of marketing. Marketing consultants are available to help you, and are flexible.

Don’t have time for marketing yourself?

When you simply don’t have the time or the energy to spend thinking about marketing strategies and projects, having a freelancer with marketing experience can relieve much of your business-related stress. A flexible marketing consultant can be a lot of help to growing your business, freeing up your time to focus on what you do best.

Why should you hire out?

Great candidates for independent contract hires are experienced contractors. Those with many years of experience understand multiple industries and can quickly apply their knowledge to your specific business needs. Seasoned marketers have the know-how to accomplish what you need to grow, with efficiency and gusto!

So when hiring a freelance marketing consultant, you will want to start with two or three marketing initiatives to make their work realistic and achievable. If you’re struggling to come up with a couple initiatives for your freelancer, you can always consult them for ideas. Remember that these are generally creative people who want to help you grow your business!

CommCore Marketing is here to help with your marketing needs – from brand management to online and offline campaigns to graphic design and much more. Contact CommCore Marketing today to get your business noticed and growing!