by Laura DeVries | Jul 21, 2020 | Uncategorized
The IMF’s World Economic Outlook report for April 2020 indicates we’re heading into an economic crisis like no other. These are uncertain times and any business that plans to survive will need to work hard, and smart, to differentiate themselves and get...
by Laura DeVries | Jun 16, 2020 | Marketing
When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach. Outsource if you don’t have the time: It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have...
by Laura DeVries | May 13, 2020 | Pay Per Click (PPC)
PPC stands for pay-per-click. It’s a form of online advertising where advertisers pay a fee each time their ad is clicked on. This method of advertising is essentially a way to buy visits to your site rather than to generate traffic organically. Some of the most...
by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | Mar 7, 2020 | Sales
Let’s be real. “Always Be Closing” (ABC) selling is not a nice way to sell to people. What is ABC Selling? This is a sales method that’s been made famous for decades thanks to a 1983 play called “Glengarry Glen Ross” where four real estate agents readily engage in a...
