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How to Plan the Perfect Elevator Pitch Well in Advance

by Laura DeVries | Sep 15, 2021 | Communications, Networking, Sales

One of the most common interview questions is “Tell me about yourself.” As a professional, are you always on your toes with the best elevator pitch to answer this? If not and you don’t want to be caught off guard, you might be interested in...

How Do Cookies Benefit Your Business? 5 Key Facts

by Laura DeVries | Jul 13, 2021 | Communications, Content Management, Cookies, Marketing

Just like fortune cookies, internet cookies carry a message inside a small data file. If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what...

Which Is More Effective For Marketing, Email or Direct Mail?

by Laura DeVries | Jun 14, 2021 | Marketing

Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business? Marketing is a science and involves scientific studies to determine the best...

What Does the Future Look Like for Event Marketing?

by Laura DeVries | May 19, 2021 | Event Marketing

We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the...

The Challenges of Internal Communication and How to Improve it

by Laura DeVries | Feb 10, 2021 | Marketing

Since the pandemic hit in early 2020, around 42% of the American workforce now works from home (WFH). While some companies have moved to completely WFH, others have a mix of in-office and online workers.   Whichever one your business has switched to, you might...
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