Since the pandemic hit in early 2020, around 42% of the American workforce now works from home (WFH). While some companies have moved to completely WFH, others have a mix of...
Brand Consistency: Why You Need It
Building a brand is tricky. You want people to think of your business uniquely. Ideally, you want to create a “vibe” that not only connects you with your market but associates a...
9 Tools for Optimizing your Website (Updated)
When it comes to marketing in 2020, you want your website optimized for your new visitors. Your website is your digital storefront. A slow-functioning site, poor user experience,...
The Mystery Behind Search Engines
Did you know that Google gets over 63,000 searches per second? It's such a popular search engine that people all over the world are familiar with it. But while so many...
Marketing Plan: Consider These Top Marketing Goals for 2021
Did you know that 90% of consumers haven't made their mind about a brand before they start searching? This means your online presence and how you market your business is key to...
How Do You Successfully Network in a Time of Social Distancing?
Since the novel coronavirus rocked the world in early 2020, it's had a profound effect everywhere. And here in the US, we're nowhere near quashing the virus, with over 387,000...
Will There Be Social Media in the Future?
Social media is one of the biggest parts of our modern lives. Nearly 70 percent of Americans have a Facebook account. On top of this, some of us use Twitter,...
Marketing in Times of Uncertainty: Tips From the Front Lines
The IMF's World Economic Outlook report for April 2020 indicates we're heading into an economic crisis like no other. These are uncertain times and any business that plans to...
On Budget? Three Ways to Spend Those Marketing Dollars Wisely in Tough Times
When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach. Outsource if you don’t have the time:...
What is Pay-Per-Click (PPC)?
PPC stands for pay-per-click. It’s a form of online advertising where advertisers pay a fee each time their ad is clicked on. This method of advertising is essentially a way to...
Why You Should Continue Marketing Through These Tough Times
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are...
3 Alternatives to the ABC Sales Method
Let’s be real. “Always Be Closing” (ABC) selling is not a nice way to sell to people. What is ABC Selling? This is a sales method that’s been made famous for decades thanks to a...